Twitter ads API: gotchas when downloading report

I recently built an ETL to download ad reports from the Twitter ads API.

If you are about to do the same, take note of the following gotcha.

Include historic data in your download

First, you should download at least 2+ weeks of history with every new daily load. The reason behind this? Twitter ads data will be updated historically by Twitter as they work out the actual numbers (removing bots, spam etc). This is common behavior for many ad APIs.

Provide datetime

Second, because of their API design, you NEED to provide start datetime and end datetime for whole days. Notice it requires datetime, and not date, even though you clearly request daily aggregation! Additionally, you need to provide the midnight of your account’s timezone in UTC time, or the API call will return an error. (Don’t ask me why you handle this on your end when the timezone info is coming from the API…)

You can retrieve the timezone of each account from the endpoint '/2/accounts/your_account_id', the body['data']['timezone'] of the response. Then you calculate your start and end date for your report request, and adjust both of them to the right UTC offset based on the account timezone. You can achieve this easily in Python with pytz module. Please note that if your start-end interval contains a daylight savings time change, you cannot apply the same offset to both dates, as offset from UTC changes. The best approach is to calculate this offset based on the timezone for each of the start and end dates.

Keep watching for gotchas in the Twitter ads API

There are a few other gotchas/undocumented limitations in their API, but you will find it easier to address those correctly. (Example: only request stats for 10 tweet_ids at a time).

Yes, it stinks, but at least Twitter ads API is still better than Bing ads API.

Good luck!

Author: Adrian B

I'm a Business intelligence professional working in the tech scene in Berlin, Germany. I'm currently freelancing. If you'd like to check my services, visit http://adrian.brudaru.com